Successful Blogger

The 3 Keys to Being

a Successful Blogger

Blogging is a powerful tool that can help to build your

reputation within your niche, strengthen your customer

relationships and drive traffic to your own product sales

page or affiliate links. Here are the three things you

need to know to become a successful blogger.

1. Choose the right blogging platform

The great thing about blogs is that they are easy to set

up and you don't need to know anything technical about

building websites or HTML. This makes them very

beginner-friendly. Once you have gone through the set up

process updating your blog is as simple as writing an email.

There are several platforms you can choose from to get

started. The two most popular are Blogspot and

Wordpress. Personally I prefer to use Wordpress as

it has lots of customisation options and plugins that

you can use to make your blog unique. For example

there is a plugin that will add a list of related posts to

the foot of each post you write; this makes it easier for

readers to navigate your blog and find other useful

content.

If you are serious about using a blog to make money

online then you should consider a self-hosted

Wordpress blog which allows you to customise it to

your heart's content.

2. Create lots of fresh content

The great thing about blogs is that the search engines

love them. But in order to remain in favour you need

to post new content regularly. Most successful bloggers

update their blogs three or four times a week; once

a week is the absolute minimum.

Create an editorial plan so you have a variety of topics

to choose from and won't ever be stuck for ideas. For

example, let's say that you want to start a blog about

gardening. Just make a list of all of the things that have

to be done in a garden during the year; you might note

down seed planting or hedge trimming. From here you

can create your editorial calendar.

If you use Wordpress as your blogging platform you can

load up posts and set them to publish over time. If you

are going to be away on vacation then you can schedule

posts so your blog updates without you even being there!

3. Make money from your blog

Once you have established your blog and encouraged

people to come and read your content you can start

making money. There are several ways to do this.

You could insert some advertising so that you get paid

when a reader clicks on your adverts. You might also

consider signing up as an affiliate to promote other

people's products that relate to your content. If you

use an editorial calendar to theme your posts then

after a period of time you will have enough content

to create an ebook which you could sell to your readers.