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Thursday, June 17, 2010

How to Rapidly Build a List Online

How to Rapidly Build a List Online


One of the first priorities of any online business is to build
a list of people who have visited your site in the past. The
targeted list you are accumulating will allow you to promote
directly and repeatedly to them via broadcast email. Having
the ability to conduct an email based marketing campaign
such as this greatly accelerates the growth of both your
sales and the business itself. The downside to building a list
is that it can often times take quite a bit of time before you
have a considerable number of subscribers.

Here is a 4 step plan for building a list that captures the
momentum of your 'launch' making it possible to
accumulate a sizable list in a short period of time.

Create a Product

The very first step is to create a product or locate one
that can be used as a free giveaway to entice people to
opt in to your list. It is wise and suggested to be sure
the product/gift you are offering is relevant to the niche
and/or product line you are representing.

Create a Squeeze Page

The next step is to create a squeeze page that highlights
the benefits your giveaway has to offer to anyone who
opts in. You want to deliberately minimize the amount of
content this page contains. Keep the copy found on this
page focused on ONLY the giveaway benefits and a call to
action which encourages visitors to opt in.

Create a Series of Follow-Up Emails

This step has you creating a series of emails that will be
sent out to the people who opt in on your squeeze page.
The very first email will go out immediately containing
a link for their free gift and a thanking them for subscribing.

The following emails will go on a predetermined schedule
you have chosen and will focus on developing a relationship
with these people. Of course there will be messages that
promote your products or services but be sure to also
supply members with useful content as well.

'Launch' Your Campaign

This step is the key to announcing the 'launching' of your
free gift giveaway. You should have already developed
contacts with others through social networks, blogs,
and even forums.

Once you are prepared to 'launch' your list building campaign
your immediately announce this at each one of your
social network contact pages, blogs, and forums as well.
Blast your announcement simultaneously to each of
your online sites and contact pages to build yourself
some momentum.

What you are doing is maximizing your exposure by
promoting your giveaway to contacts you have already
made in advance.

When working online it is important to build a list of
people to whom you can send broadcast email that
promotes your products. Having a targeted list like this
allows you to increase sales at a faster rate however
building a list can take a lot of time. The 4 step process
we reviewed here is designed for you to better coordinate
and time your efforts when launching a list building
campaign. By doing so you can dramatically reduce the
time it takes to accumulate a sizable number of
subscribers. This in turn will allow you to have a profit
churning email based marketing campaign up and running
in no time.

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