tattoos

Thursday, June 17, 2010

SEO Importance

Is SEO an Essential Part of
Your Online Business
You may think of online business or already have one.
That will be in form of website. Your website works as a
store as well as a presentation of your store (Billboard).
In case of physical store you can give address to anyone
and someone will locate it. Passerby notices your board
and spreads your news by mouth. These all don’t replicate
in internet business. If someone has to find a product or
service you sell then he or she has to go to search engine
first. Put the required keywords and get the results. See
the following statistic.

• 85% of visitors are coming from top 3 search engines like
Google, Yahoo & MSN!

• Nearly 75% of visitors are coming from the first 10
listings in the search engines results say page 1.

• About 20% of visitors are coming from the second 10
listings in the search engines results say page 2.

• Less than 5% of visitors are coming from the first 10
listings in the search engines results say page 3.

• The rest of little percentage is coming from listings beyond 30.

Findings are eye opener. Majority of traffic comes through
search engines. Further statistics reveals that chance of
getting 75% visitors of that 85%, when you are listed on
1st page otherwise you will end up with almost none at
your site if listed far away for your targeted keywords. This
obviously indicates that you have to quest for listing on
first page of search engines. You simply have a question
that how search engine indexing the pages of my website.

For indexing your web pages search engines use a specific
program called spider or crawler or robot. That program
follows the links of pages and visits them one by one.
During the visit it copies the pages and later on analyzes
it according to their given parameters and indexing it.
With all results these pages are added to the databases
of search engines and updated periodically. When someone
searches specific keywords search engines rank the pages
according to their algorithm and return us results.

Who will help you to get ahead in search engine rankings?
Obviously a Search Engine Optimization expert can help you
out. They thoroughly analysis your websites and suggest
you some recommendations that will help you to index first
in search engine results. They will do their work in two parts
and they are termed as On Page optimization and Off Page
optimization. On page optimization refers to the factors that
directly affect your website or web pages. Those factors are
content and structure of website that is mostly found in HTML.
Structural components which are need to modify by SEO
experts includes Meta title, Meta tags, meta keywords, images
and links given on the page. Content is another important
part for on page SEO. It needs to be written with keywords,
placement of keywords and density of keywords are
considered the most.

Off-page optimization refers to factors that have an effect
on your Web site or Web page listing in natural search
results. These factors are not controlled by you or the
coding on your page. These services include:

• Link building
• Directory Submission
• Content writing
• Article writing
• Article Submission
• Press Release Writing
• Press Release Submission
• Social Media Marketing
• Social Bookmarking
• Blog management

You can employ on page or off page separately but they
will give best results when they implemented
simultaneously. For doing SEO work for your website
you need to have services form professional SEO
experts or a professional SEO services providing company.
It is better you avoid doing this work by yourself as it
may prove dangerous sometime. In next article series I
shall introduce you these SEO services one by one so
you will have in depth knowledge of this amazing work.

No comments:

Post a Comment

 

blogger templates | Blogger