SEO Importance

Is SEO an Essential Part of

Your Online Business

You may think of online business or already have one.

That will be in form of website. Your website works as a

store as well as a presentation of your store (Billboard).

In case of physical store you can give address to anyone

and someone will locate it. Passerby notices your board

and spreads your news by mouth. These all don’t replicate

in internet business. If someone has to find a product or

service you sell then he or she has to go to search engine

first. Put the required keywords and get the results. See

the following statistic.

• 85% of visitors are coming from top 3 search engines like

Google, Yahoo & MSN!

• Nearly 75% of visitors are coming from the first 10

listings in the search engines results say page 1.

• About 20% of visitors are coming from the second 10

listings in the search engines results say page 2.

• Less than 5% of visitors are coming from the first 10

listings in the search engines results say page 3.

• The rest of little percentage is coming from listings beyond 30.

Findings are eye opener. Majority of traffic comes through

search engines. Further statistics reveals that chance of

getting 75% visitors of that 85%, when you are listed on

1st page otherwise you will end up with almost none at

your site if listed far away for your targeted keywords. This

obviously indicates that you have to quest for listing on

first page of search engines. You simply have a question

that how search engine indexing the pages of my website.

For indexing your web pages search engines use a specific

program called spider or crawler or robot. That program

follows the links of pages and visits them one by one.

During the visit it copies the pages and later on analyzes

it according to their given parameters and indexing it.

With all results these pages are added to the databases

of search engines and updated periodically. When someone

searches specific keywords search engines rank the pages

according to their algorithm and return us results.

Who will help you to get ahead in search engine rankings?

Obviously a Search Engine Optimization expert can help you

out. They thoroughly analysis your websites and suggest

you some recommendations that will help you to index first

in search engine results. They will do their work in two parts

and they are termed as On Page optimization and Off Page

optimization. On page optimization refers to the factors that

directly affect your website or web pages. Those factors are

content and structure of website that is mostly found in HTML.

Structural components which are need to modify by SEO

experts includes Meta title, Meta tags, meta keywords, images

and links given on the page. Content is another important

part for on page SEO. It needs to be written with keywords,

placement of keywords and density of keywords are

considered the most.

Off-page optimization refers to factors that have an effect

on your Web site or Web page listing in natural search

results. These factors are not controlled by you or the

coding on your page. These services include:

• Link building
• Directory Submission
• Content writing
• Article writing
• Article Submission
• Press Release Writing
• Press Release Submission
• Social Media Marketing
• Social Bookmarking
• Blog management

You can employ on page or off page separately but they

will give best results when they implemented

simultaneously. For doing SEO work for your website

you need to have services form professional SEO

experts or a professional SEO services providing company.

It is better you avoid doing this work by yourself as it

may prove dangerous sometime. In next article series I

shall introduce you these SEO services one by one so

you will have in depth knowledge of this amazing work.