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Sunday, June 6, 2010

Programs To Promote the Business

How To Choose The Affiliate
Programs To Promote

There are different ways and tools to promote affiliate
programs and earn money online. Affiliate programs
with any kind of products from flowers and shoes to
car parts are available, and a website about any
topic that already has traffic can discretely add affiliate
links related to their content.

The best method to look for an affiliate program is
initially to write a list of products that are in relation
to the website. Then, searching in Google will display
merchants selling these related items. Usually, in
the merchants' home page footer is a link that reads
"partner program" or "affiliate program". Clicking this
link is how the info on a particular program can
be found.

Another method consists in browsing merchants with
an account in affiliate networks. There are many networks
with thousand of merchants, and just signing-up with
one will bring many possibilities for one vertical.
The advantage of working with a network is that programs
can be compared and when promoting several merchants,
only one paycheck will be sent.

Lots of merchants have their own affiliate program system
and when registering with them it is essential to make
sure that their tracking is dependable, and note what
their method and minimum payment amounts are. It is
also recommended to search in Google to see if there are
unsatisfied affiliates commenting their experience with
them. There is more risk when working directly with the
merchant so a thorough check is advised.

A lot of merchants use networks as they do not want to
buy and maintain software, but just pay a base fee or
commission for the service. Networks have excellent
systems with trustworthy tracking, thorough statistics,
lots of creative possibilities, data feeds, and the financial
status of the program is viewable. Some merchants are
on auto-deposit and it is a guarantee that money is in
the network to pay affiliates for their work.

An crucial element of the affiliate program is the affiliate
manager. This person's job is to grow the affiliate program
and assist affiliates in giving advices, make links and
creative, answer to questions and help affiliates to make
more money. If the affiliate program does not have one
or if he is not responsive, it is best to switch to another
merchant. Many merchants have accounts in several
networks in auto-pilot, which make it difficult for the
affiliates to have someone to talk to when needed.

When the program has been chosen, it is time to place
text or product links, banners, or widgets on the
website. It is important to know that text and product
links deep in the site convert better than banners on
the home page for the average site. Lots of programs
also have discount voucher codes for limited time offers
that are in vogue with affiliates and Internet
shoppers alike.

Success in affiliate marketing depends mostly on the
selection of the affiliate products, placement on the site,
type of creative, and of course decent targeted traffic
with proper SEO work.

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