5 link building tips to increase
your search engine rankings
Links control the web. Links are the basis of search engine rankings
and more links equals more traffic.
I have personally observed that link building is one of the most
solid search engine link factors that are not always easy to
game due to the work it takes to get them. It is also important
to note that the authority of a link matters even more than
the quantity.
Below are 5 solid link building tips to significantly increase
your search engine rankings.
1. Directory Submission: Directory links are one of the
easiest links a webmaster can get. Even though many
webmasters are saying directory links are no longer
effective, I have personally used only directory links
to get more search engine traffic and even Google
pagerank 3 for a website I maintain.
Submitting your website to high quality directories will
help you increase your website search engine rank
and authority. It is also very important to know that
you might not see instant results but I can assure you
that directory links are one of the best and easiest type
of link you can get. Search engines don’t easily rank
websites due to lots of people trying to spam the
search engines, so they take weeks and sometimes
months to rank websites.
2. Article: Using article marketing to get back links
to your blog or website is a little bit
tedious but if properly used can bring about great
results.
It is very important that you write great high quality,
keyword targeted articles because this helps other
webmasters using article directories as their article
source to easily find your articles. If your article
has the right keywords, they will easily find you and
if your article is good enough they will use your article
on their blog which will eventually increase your
back links. It is also very important to use anchor text
keywords at least once in your article and also in your
author bio. Using your anchor text will also help you
get additional backlinks because some webmasters will
just scrape your article without giving you credit but
your backlink in the middle of the article will still be
there.
3. Press Releases: Using Press releases is an effective way
of getting links to your website. Press releases if written
properly can go viral; there had been cases of press
releases being picked up by news websites, which means
more traffic and backlinks for you.
When writing press releases, it is very important to make
sure your press release is newsworthy and compelling,
try submitting it to press release websites and as many
editors as possible.
4. Contests: Website contests are very good ways to get
back links to your website or blog. Depending on how it
is being done, contests can be an effective way to get
traffic to your blog. Some people prefer to do their contests
through twitter but in order to get backlinks, you will
have to tell all your participants to write about your contest
and link back to your blog which means you get more
back links. When holding contests, it is important to give
out great prizes because this is what will make people
join your contest.
5. Social Bookmarks: Social bookmarking sites such
as Digg, reddit and stumbleupon can be a good way to
get backlinks to your blog; they also make it fast and
easy for search engines to index your blog.
Try as much as possible to submit your blog and
always submit your latest posts to top social bookmarking
sites, if done properly, your post can go viral thereby
leading to thousands of visitors to your blog on a single
day but if your post does not go viral, that single link you
get has a long way to help your website.
It is also important to use tags when submitting your
posts to social bookmarking sites because some tag pages
on social bookmarking sites have pagerank which in
turn flows to your website.
Links control the web; leaving link building out of your website
/blog’s schedule can have a negative impact on you on the
long run. The above are 5 great ways to get quality long-lasting
backlinks to your website or blog.
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