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Saturday, June 5, 2010

Generating System for Business

Your Lead Generating System

In the world of online marketing, if you want to be
successful, you must find a successful internet
business model and follow it. When you do, you
will eliminate the distractions that seem to be flooding
our inboxes on a daily basis. No matter what
business model you decide to follow, you should
make sure that it has a list building component
involved.

In my internet business model, I send all of my traffic
to my lead generating system. This is a system that
I set up once, and no longer have to constantly
monitor it. If it is set up in the right way, you will come
to realize that the more traffic you send to it, the
more leads, and qualified prospects it will spit out
on the other end.

So what does this lead generating system consist of?

Well, it’s quite simple really. It consists of a simple
web page with a free offer, an opt in form, and follow
up emails that turn your visitors into buyers.
This particular webpage is referred to as a lead
capture page (some call it a squeeze page), and it
is where you should be driving ALL of your traffic.
The ONLY purpose of this web page is to capture
the name and email address of your visitors. You
do this by offering them something of value in
exchange for their information.

The only option that a visitor has when they visit
your page is to give you their name and email
address in exchange for your free offer, or leave.
Once you have this information, you can pre type
a series of follow up emails that are designed to
weed out the non serious and non interested visitors,
and prompt the serious ones to take whatever
action you want for them to take.

To allow the visitor the option of giving you their
information, you will need to get an auto responder
account. There are many different types of auto
responders and the prices range from $10/month
to a $200 one time fee, depending which one you go
with. This is a crucial part of your online success.
Once you have your account, you will be given a tiny
piece of code that can easily be inserted into your
web page so you can start collecting names and
email addresses.

After someone opts in, you then have the ability to
develop a relationship with that person through
follow up emails. You also have the ability to then
market whatever products and services to that person
for as long as they are on your email list. When
your internet business model has a lead generating
system like this in it, then you can rest assured that
it is a good one to follow.

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