Online Business in Canada

Online Business

If you're doing business online or thinking of getting your business

online, these business web site and e-commerce resources will

help you get started and increase your online business's success.

Marketing Online Strategy #3) Directory Listings

Adding your business to appropriate directory listings

(local directory listings, business directories, etc.) is another

way of marketing online that takes little time and is relatively

inexpensive. Whatever local business groups you belong to,

such as your local Chamber of Commerce, probably have

websites where they allow members to list their businesses

online and perhaps even place ads on the site at special rates.

Search out other local sites, especially those related to tourism,

and make sure you're listed there, too.

Marketing Online Strategy #1) Have a Blog/Website.

The first step to successful marketing online is to have

a home base on the Web. It doesn't really matter if you have

an official website or a blog or a combination of both.

Either will give you a Web address where people can find

you and a convenient way of referring to you, two things that

will facilitate your marketing online efforts. So even if you

don't sell anything online directly, you need a website.

I encourage business people to have a blog on their website

or serving as a website because if you blog regularly and

have something relevant to say, you will develop a following -

and some of those people will help your marketing online efforts

by spreading the word about you and your products

and/or services.

Marketing Online Strategy #2) Online Advertising

Many small businesses in particular bother with this marketing

online strategy, I suspect because they don't want to shell out for it.

They only want to do free marketing online. I say, there's

absolutely nothing wrong with free marketing online

strategies - as long as you realize they're not. All the 'free' online

marketing strategies I'm aware of take a considerable time investment,

meaning they're only free if your time is worth nothing.

Traditional online advertising, on the other hand, takes relatively

little time and can be a very effective marketing online strategy.

The first thing you need to know about it is that there are two

cost models, CPM and CPC.