Online Marketing is an Ongoing Process
Online Marketing includes channels such as search engine optimization (SEO),
pay per click (PPC), Social Media Marketing (SMM) and a host of other methods
to increase your websites ranking in the search engines and attracting visitors
into clients, retaining those clients, and doing it all over again.
The Internet is constantly changing and the methods that worked yesterday won’t
necessarily work tomorrow. There are best practices that any good online marketing
firm will use when conducting an online marketing engagement for a client, but the
methods that they incorporate will change over time as search engine algorithms
evolve and the methods become more complex.
This is why it’s important to have an ongoing strategy in your online marketing plan.
Whether you have an in-house marketing guru or you hire a firm to complete your
online marketing goals, make sure you’ve had conversations around your ongoing
online marketing strategy and it aligns with your company’s goals and objectives.
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