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Friday, July 23, 2010

Online Marketing

Online Marketing

Internet marketing also referred to as online marketing or E-marketing, is the marketing of products or services over the Internet.The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to all over the world.

The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display adds, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blogs, marketing, viral marketing, and Mobile Marketing.

Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals. Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.

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