Funding Issues

Economic managers agree to cooperate on funding issues

The Budget, Finance and Socioeconomic Planning chiefs have agreed on closer cooperation between their departments in the effort to stretch the government’s scarce resources.

"[We came up with] an agreement on a framework of cooperation to enable us to support the president’s priorities and raise the funding requirements to undertake them," Budget Secretary Florencio "Butch" B. Abad said in a text message on Friday.

Mr. Abad, Finance Secretary Cesar V. Purisima and Socioeconomic Planning Secretary Cayetano W. Paderanga, Jr. met earlier in the day to discuss how to channel funding to President Benigno C. Aquino III’s priority concerns.

"We drew an outline to look at possible bottlenecks that we have to deal with, the priority areas, and how we could raise funding requirements," Mr. Abad added.

Details as to how the three government agencies would be cooperating will be drafted by the Finance and Budget undersecretaries, who were likewise tasked to determine specific projects that need funding, he said.

All these will be presented to Mr. Aquino within the next two weeks, Mr. Abad said.

Messrs. Purisima and Paderanga were not immediately available for comment.

Mr. Abad said Mr. Aquino wanted to channel more funds to health education, social protection and infrastructure, among other areas that he mentioned in his inaugural speech on Wednesday.

Addressing the shortage of classrooms, for instance, would require an estimated P20 billion, he said.

Among the issues inherited by the Aquino administration is a massive budget deficit expected to hit P300 billion this year, topping last year’s record shortfall of P298.5 billion.

The government breached its first half deficit cap of P145.2 billion in May as spending ahead of the national elections pushed to five-month tally to P162.1 billion.

Internet Marketing

Targeted Internet Marketing

Having a business website basically means that one wants to make a profit on the Internet through their business. The simple answer on how to go about this is by increasing the page views or the hits of your website. But as simple as I'm making it sound, it is not that simple. There need to be a targeted Internet marketing plan carried out, if there has to be any sort of success made of the venture. The following article will let you in on how to use targeted Internet marketing effectively.

Targeted Internet Marketing: How to Use

SEO Internet Marketing
The targeted search engine marketing is crucial when it comes to making profits for your business. Most people will go through a search engine to find what they are looking for, thus targeting this form can make a lot of difference and help generate hits. SEO requires generating keywords and other such keyword phrases that are searched most on the net. Including these in your website material will definitely get a ranking. Use them by distributing them through all the pages so that when the viewers try to find them, they will find them quite easily. Other than that, the most important thing that needs to be maintained is the quality and content. A search engine will rank a website quite high if they have the necessary keywords and phrases and it will thus make for profitable Internet marketing.

Segmented Email Marketing
This method is seen as one of the best methods of carrying forth targeted Internet marketing. So also direct mail marketing. Keeping in touch with the people who visit your site is essential and targeting them according to specific demographics is even more so. The way to go about email marketing is by making a list of all the people who visit your site. Now separate the list into two groups, customers and subscribers. It is natural that people who are customers and have bought things from you before will need less convincing, while the subscribers need to be 'sold' the idea of any new prospect. The customer group is the one that you need to target by sending them emails that speak directly to them and their needs. Make sure that you have specific information about the customers. The more direct it is, the better. Collect this information when they first visit the website by having them fill out information like email address, name and whether they would be interested in purchasing things online. Also, do not forget to keep in touch with the customers, send invites and updates of products and make available special offers for subscribers so that they come into the customer league.

Advertising
Advertising is used as a direct means of bringing in the profits and is one of the main marketing tools that's made use of today. Advertising allows you to sell the space on your page to a related product, for example. In that way, you earn the profits. Advertising one's products on other websites is also important because it advertises your product and thereby increases traffic flow.

Online Affiliate Marketing
The Internet marketing affiliate program works on the same principle as advertising but in a slightly indirect way. Internet affiliate marketing is looked upon as one of the best ways to earn money on the net. In this, you simply make money by recommending other websites to the viewers. Once the viewers visit that page, they are taken care of by the company and the company pays you for generating customers for them. Becoming a part of an affiliate program is also profitable for your website because for a small amount that you pay to the website (that generates your customers) you get high traffic.